Twitter redesigns home page to attract new users
Twitter has redesigned its home page to focus on search, to show new users how the site can be useful. The site originally centred around the concept of status updates, asking people one simple question: ‘What are you doing?’ It will now focus on more useful features to attract new users. The new home page centres around a search box that asks visitors to enter topics to see what people are tweeting about. It also displays trending topics more... [Read More...]
Yahoo and Microsoft confirm landmark search deal to rival Google
Yahoo and Microsoft have confirmed a landmark search deal that will result in Microsoft’s Bing being used to power Yahoo’s search, which will maintain its own branding. The search deal aims to rival Google, which dominates more than 80 per cent of all UK search, and will see each company maintain its own separate display advertising business and sales force. But Yahoo will become the exclusive worldwide relationship sales force for both... [Read More...]
Rimmel London commits to mobile marketing
Make-up brand Rimmel London has launched a mobile internet portal to drive awareness of its products and grow its database of consumers. A mobile ad campaign, along with a Bluetooth push, will run across sites including Flirtomatic, Heat, O2 and 3 until mid-August. The site, developed by media agency OMD with mobile agency MIG, features a range of Rimmel product information and videos. It also includes the opportunity to apply for a free sample and... [Read More...]
Vodafone global marketing chief departs
Vodafone group chief marketing officer Frank Rovekamp is leaving the mobile operator and will be replaced by Talk Talk MD, Wendy Becker. She will step into her new role on 1 September. She will report to Vodafone Europe chief executive Michel Combes and join the company’s executive committee. Rovekamp is expected to head back to his home country, the Netherlands. It is not known if he has a job to go to. Becker was previously managing director of... [Read More...]
What to consider when hiring a Web Analyst
Web Analytics is becoming increasingly important to any business operating within Digital media or Ecommerce. It offers unparalleled insight into a customer’s online behaviour allowing businesses to improve usability and functionality and ultimately the effectiveness of a site. Working with a large number of Ecommerce companies and Content providers, Bearing Partnership has seen the growing importance of the Web Analyst. However as web analytics... [Read More...]
Virgin Media tops survey of broadband companies’ Twitter service
Virgin Media and Be Broadband’s use of Twitter for customer service has been applauded in a survey by broadband comparison service Top 10 Broadband. Top 10 Broadband has ranked ISPs based on number of followers, frequency of tweets, relevancy of the profile and interactivity levels. Virgin Media tops the list, with BT in second and Vodafone UK in third. Broadband users are now using the micro-blogging site to air their grievances with their... [Read More...]
Google works with DirectGov to help local goverment online
Google has kicked off a partnership with the Government’s public services site Directgov to help local government make better use of online resources. It has launched a website which instructs local authorities how to use online media to increase efficiencies and engage with residents better. A series of roadshows, starting in Nottingham, are also planned as Google urges local authorities to help communities access services online, manage costs,... [Read More...]
History Channel relaunches websites with new video service
The History Channel (UK), the broadcasting joint venture between A&E Television Networks (AETN) and BSkyB, has relaunched its History and Military History websites with a new video-on-demand service featuring original and archive content. Sky Digital Media will sell inventory around the video content that will feature a range of footage, delivered via the Brightcove platform, including content from original History series such as Great and Telling... [Read More...]